Guidebook for Rural Lifestyle destination and product development

This guidebook was made during a cross-border tourism initiative: Rural Lifestyle — Creating attractive rural lifestyle destinations. The main aim of the Rural Lifestyle initiative was to combine rural lifestyles and tourism products and destinations of several countries to build sufficient quality provision for foreign markets. The project developed and compiled together Rural Lifestyle
products from Sweden, Åland, continental Finland, Estonia and Latvia.
The Rural Lifestyle — Creating attractive rural lifestyle destinations initiative was implemented between 2020-2022 among eight partners combining expertise from research and practice. The lead partner was the Estonian University of Life Sciences, Tartu, other partners being the University of Helsinki Ruralia Institute, City of Lohja, Företagsam Skärgård r.f., Söderhamn municipality, Estonian Rural Tourism Association, Gauja National Park Tourism Association and Latvian Country Tourism Association “Lauku celotājs”. The project was co-funded from Interreg Central Baltic 2014-2020 programme.